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Augmented Reality is a method of how virtual animated items could be imposed on top of real environment with a mobile device to have got a true-life entourage augmented by such digital data as videos, sounds and images.
Product customizer is a web service that can be built in into any e-commerce web site and enable its user to select any of your products, personally customize it having chosen the required parameters or even create an unique individual design.
It can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or a push notification.
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