Augmented Reality apps
Augmented Reality is a method of how virtual animated items could be imposed on top of real environment with a mobile device to have got a true-life entourage augmented by such digital data as videos, sounds and images.
our expertise
How AR apps function
Augmented Reality is a method of how virtual animated items could be imposed on top of real environment with a mobile device to have got a true-life entourage augmented by such digital data as videos, sounds and images. AR apps might be of two main groups:
— Marker-based
— Location-based
Marker-based apps utilize a camera to recognise and scan an image (marker) and consequently add it up on the screen of your mobile device. As for instance, quite a lot of applications can read QR codes and pull some extra info. Location-based AR apps utilize GPS to spot places close by, give directions and so on.
Our case study
Objective
Our main goal was to attract new clients. In addition, we would like to improve our technological skills in mobile development, especially in Augmented Reality.
Solution
Our studio has hosted a business breakfast event dedicated to such subject as "Modern marketing and sales IT tools for real estate industries". On the video you can see our AR app developed by our studio specifically for that event. Having our AR app a user can see how the house he liked in the real estate catalogue looks in reality on the screen of his mobile device. You can look at it from all sides and at various angles by walking around it or spinning the marker.
Marker-based apps for Real estate business
AR app developed by Aspirity
Technical architecture
Qualcomm Vuforia, OpenGL
Result
Our AR app produced a great wow-effect on our guests and we managed to get a few potential clients. As appeared neither of our participants has ever used AR apps before.
Business breakfast event
Advantages of using augmented reality for business purposes
Generally speaking, by using AR apps businesses could:

— customize and fine-tune shopping experiences
— amuse and surprise customers
— turn customers into clients
— get competitive advantages



Customers can realize benefits of AR apps and:

— spot and test goods remotely
— exercise cutting edge shopping practices
— make very balanced buying decisions
— turn routine shopping into a great fun
AR apps are very easy to use:
1. Download an app
2. Attain marker image/code/flyer
3. Settle marker in your environment
4. Point your mobile device at the marker to deal with augmented reality